Portfolio · 2026
Lauren Elder
I work in advertising — which means I know exactly what makes people stop, watch, and buy.
Specialty
UGC Creator & Content Partner
Beauty · Skincare · Lifestyle · Wellness · Home
01 · About
Content that feels like a friend’s recommendation — with the polish of a brand campaign.
I’m Lauren, a content creator based in the Texas Hill Country. Before I was making videos for brands, I was on the other side of the table — spending 7 years in advertising, managing campaigns and figuring out what actually makes people stop, watch, and buy.
That’s the difference I bring. I write my own hooks, shoot on my own gear, and think like a strategist, not just a creator. My content lives at the intersection of lifestyle, beauty, and wellness, and it’s built to perform on TikTok, Instagram Reels, and paid social.
I’m currently accepting a limited number of collaborations each month.
By the numbers
133×
Views-to-follower ratio
Trailing 60 days
217K
Total views
Trailing 60 days
4.5%
Engagement rate
1.5× industry benchmark (~3%)
“With a highly engaged, niche audience of 25–34 women, my content consistently reaches 100×+ my follower count — because it's built to be discovered, not just consumed.”
Audience
- Female audience
- 92%
- Ages 25–34
- 70%
- US-based viewers
- 90%
02 · Selected Work
A glimpse at recent content.
Embedded directly from TikTok — tap any tile to watch.
03 · Partnerships
Trusted by brands that care about the craft.
A selection of recent collaborations.
- Nutrafol
- Beekeeper's Naturals
- Mavi Jeans
- Valentino Beauty
- Cosrx
- Color Wow Hair
- Earth Chimp
- De Soi
04 · Contact
Let’s make something worth watching.
Whether you’re launching a new product or refreshing your social presence, I’d love to hear about your brand and how I can help. TikTok DMs are the fastest way to reach me.
Send a DM to inquire